Friday, February 18, 2011

Souper Salad IS NOT Souper! Salad!

This is so odd that I felt that it should have its own article. I have written several times on this site about a salad buffet chain named "Souper! Salad!". I was doing a search for their website (sure, I should have just come to my site and clicked on the link at the side of the page) when my search engine came up with "Souper Salad - Boston". Hmm? Could it be that this chain has made its way north?

The Souper! Salad! chain is located in the Western US, the Mid-West US, and in the Southeast US as north as North Carolina. They are wonderful and I ate in one about four years ago at their location in Spartanburg, South Carolina. You can read all about that visit here. I have often wished they would open one nearer to me in the Northeast. As you will read, this was a small buffet featuring salads, pasta, pizza, potatoes, and an assortment of other things. The price for the meal is about $6 and they constantly offer coupons bringing the meal down to $4.99. In fact, as a member of their Souper Fresh Club I just got an email with a "card" good for a whole month for as many visits as one would like with the meal at just $4.99. They also offer coupons and special discounts on a Facebook page.

Anyway. So here I am searching for their website and Boston comes up. I went immediately to the link. The site was familiar but was not the Souper! Salad! site. There is mention of a "salad bar" which to me at first means "all you care to eat" but I know that this is not always the case. I poked around on the site. They feature salads, soups, sandwiches, wraps, etc. and the salad bar - but this is not a buffet and none of it is "all you care to eat". The salad bar is listed with two prices - small and large - you take it but you don't go back and pay by the size. There are four locations in Boston.

It just struck me odd. Same name with the difference of two !'s. I am very surprised that the Massachusetts business could incorporate with this so similar name. I am not a lawyer but I was involved with incorporating a business years back that had initials similar to a large corporation and we were blocked from using that name for our corporation because of those initials - and those were very, very different businesses. Here are two salad restaurant chains - one large and one small - and both with the same name (except for those !'s).

I was very disappointed to find that this was not the "real" Souper! Salad!. I could more easily get to Boston than I can to North Carolina where the nearest Souper! Salad! is and I thought that if the chain had moved that far north maybe there were more nearby. No such luck. This is just a little chain trying to cash in on the name of a larger chain and attract those like me who have tried the real thing and want it again. And you know, this Boston chain may be very good but because of this, I would not go there. Not saying that there is any reason not to go there but my annoyance at using the same name.

So I just have to hope that someone decides to open a "real" Souper! Salad! in the Northeast some day. Maybe it will happen... and maybe then I can use those great coupons that I get.

5 comments:

Daryn said...

it turns out that the boston based "souper salad" actually predates souper! salad! by 2 years.

Robert A said...

Interesting to learn.

Donna Abattielondolo said...

Here in the Pacific NW, there is a small start-up chain called Super Salads, which was started by three former school janitors (supers) from our school district. They have salads, sandwiches and soup and it's great! The waitresses dress up like school cafeteria ladies (not kidding) and the menus look like school lunch menus. I hope they are successful and expand.

Robert A said...

A third Souper Salad chain???

Art of the Buffet said...

This third "Super Salads" chain cannot be located by internet search in any way. Spell it any way that you like and there are no relevant search results. I am pretty certain from the poster above's comment is that it is not a buffet - and to not confuse any of our readers we will end this discussion about this "other" chain here. I have to wonder why nothing about it can be located.